an external marketing team through to handling ad hoc projects such as writing a
press release or producing a product data sheet.
strategic consultancy
there are hundreds of companies throughout the world offering a vast range of
products and services for the IT industry with varying degrees of success. Those
that do succeed are those that have a clear understanding of who their potential
customers are and have a focused plan that includes a clear go-to-market
strategy. posITiv works with its clients to thoroughly understand their core
business proposition, their target markets and commercial objectives to
produce a detailed marketing strategy fully in line with the corporate business
plan.
our approach is based on a tried and tested formula that starts with a period of
familiarisation. This can be anything from 1 day to 1 week depending on the
complexity of the organisation and includes a comprehensive communications
audit of the company's current marketing collateral.. We then take an in- depth
look at the market through a process of research and analysis, refine the key
messages and identify the appropriate channels of communication to reach the
relevant decision makers and influencers. Armed with this information we then
prepare a detailed marketing report and recommendations which includes an
outline action plan.
delivery and execution
above all else posITiv is a practical and hands-on consultancy that can offer a
range of marketing skills necessary to ensure that any agreed action plan is
delivered on time and on budget from our own resources or from our network
of specialist service providers including:
 | media and analyst relations | |
| technical copy writing | |
| creative design for print and e-media | |
| web design | |
| exhibitions and corporate events | |
| sales incentive schemes | |
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- Sector Experience
- IT security
 | Authentication | |
| VPN | |
| UTM | |
| Identity Management |
- IT Solutions
| Manufacturing | |
| Retail | |
| Legal Systems | |
| 3D/CAD | |
| CRM |
- Non IT
| Government | |
| Charity | |
| Pharmaceutical | |
| Food Service | |
| Engineering | |
| Housing | |
| Commercial Property | |
| Plastics |
- International
| USA | |
| China | |
| SE Asia | |
| EU | |
| Gulf States | |
