Get your key messages heard LOUD and CLEAR

Web Content

There is a definite art to writing content for your Web site. As well as being clear and concise, copy needs to be written very much with search engines in mind. This is particularly the case if you are operating in a highly competitive sector and want to have a chance of reaching the dizzy heights of a #1 page ranking.

Search Engine Optimisation has become a highly professional industry in its own right and many company's are prepared to pay significant fees to SEO specialists to continually find new ways to drive traffic to their Web sites. At the same time the main search engines such as Google are frequently changing their search criteria, almost on a daily basis, to ensure that SEOs are kept on their toes and are not able to exploit any loop-holes in the system to artificially increase their client's ranking. In fact, where this activity is detected sites can be penalised so in the end it is not only counter-productive but a waste of valuable marketing budget.

Ulimately there is only one good way of building an on-line presence in your chosen market - well written copy that contains the optimum number of key search terms to prove to the search engines that your site is worthy of a position "above the fold" .

Positiv Marketing first starting writing content for Web sites in 1994 and since then has been responible for helping clients build and maintain a top 10 ranking position by keeping content concise and relevant, ensuring that once they have found you, your visitors quickly connect with your key messages.

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